1. Acceptance of Terms

These Terms of Service ("Terms") form a contract between Ampliflow Ltd ("cellbot", "we", "us") and the business or sole trader that buys or uses the Service ("Customer", "you"). Ampliflow Ltd is registered in England and Wales under company number 16384356, with registered office at 221 Haunch Lane, Birmingham, B13 0PJ, United Kingdom.

By creating an account, placing an order, or using cellbot ("the Service"), you accept these Terms and confirm that you are acting wholly or mainly for purposes relating to your trade, business, craft, or profession and have authority to bind the Customer. If mandatory consumer law nevertheless applies to you, nothing in these Terms limits rights that cannot lawfully be limited.

Your checkout or other written order and these Terms form the agreement. A specifically agreed written order takes priority over these Terms where they conflict; the data processing terms in Section 6 take priority for the processing of Customer Personal Data. End customers using a Customer's widget are not parties to the Customer's subscription contract: the Customer remains responsible for its own services, customer terms, prices, and privacy information.

2. Service Description

cellbot is an AI-powered platform that provides tech repair & tech sales businesses with:

An embeddable AI chat widget for customer-facing repair enquiries and bookings
A shop management dashboard for repair tracking and CRM
Integrated payment processing via Stripe and Shopify
Automated customer communications via SMS, WhatsApp, and email
Analytics, loyalty programmes, and marketing tools

3. Account Registration

Subject to payment and these Terms, we grant the Customer a limited, non-exclusive, non-transferable right during the subscription to let its authorised staff use the Service for its internal business operations and to make its configured widget available to its customers. Each shop operates under a single organisation. You are responsible for:

Maintaining the security of your account credentials
All activity that occurs under your account
Ensuring that staff members you invite comply with these terms
Providing accurate and up-to-date business information
Giving customers all notices and choices, and obtaining all consents, required for the data, messages, recordings, and integrations you configure
Checking your pricebook, tax settings, customer-facing terms, and AI-assisted output before relying on them

4. Subscription Tiers and Billing

cellbot offers the following subscription tiers:

Starter (£49/month) — full widget functionality, AI chat, and payment processing
Pro (£99/month) — CRM, analytics, inventory, multi-location support, and advanced integrations
Pro Plus (£199/month) — everything in Pro plus full pricebook access, trade-in engine, campaigns, and competitive benchmarks

Billing is processed monthly via Stripe. Prices are displayed in your selected currency (USD, GBP, or EUR). GBP, USD, and EUR use the same numeric tiers with no FX conversion. Prices exclude VAT, sales tax, or other applicable taxes unless stated otherwise.

Subscriptions renew automatically each month until cancelled. You authorise us and our payment provider to charge the payment method on file at the start of each billing period. You may upgrade, downgrade, or cancel at any time. Downgrades and cancellations take effect at the end of the current billing period, and you keep access until then. Except for the first-subscription guarantee in Section 9 or where required by law, no refunds or credits are provided for partial billing periods.

5. Acceptable Use

You agree not to:

Use the Service for any illegal or unauthorised purpose
Attempt to reverse-engineer, decompile, or disassemble any part of the Service
Scrape, crawl, or harvest data from the Service without permission
Interfere with or disrupt the Service or its infrastructure
Impersonate another person or entity
Use the AI chat to generate harmful, misleading, or abusive content
Transmit viruses, malware, or other harmful code through the widget or API

6. Data Ownership

Your data:You (the shop owner) retain full ownership of your customer data, repair records, pricebook, and business information ("Customer Data"). As between the parties, the Customer is the controller and cellbot is the processor for personal data in Customer Data ("Customer Personal Data"). We are a controller for account, subscription, security, support, and other data we determine how and why to process, as explained in our Privacy Policy.

Data portability: You may use the CSV exports available in relevant dashboard areas or contact support to request a portable copy. After account termination, we will support export requests for 30 days before deletion.

Anonymised data: We may use anonymised, aggregated data (with no personally identifiable information) for service improvement, competitive benchmarking features, and research purposes. We will not attempt to re-identify that data.

Data Processing Terms

This part of Section 6 is the parties' data processing agreement under Article 28 UK GDPR. It applies for as long as we process Customer Personal Data to provide the Service and survives until that data is deleted or returned.

Processing details:We host, organise, retrieve, transmit, support, secure, and delete Customer Personal Data to provide the features the Customer configures. Data may include customer and staff identity and contact details, device and repair information, communications, payment and transaction metadata, integration data, and uploaded content. Data subjects may include the Customer's prospects, customers, staff, contractors, and suppliers.
Instructions and compliance:We process Customer Personal Data only on the Customer's documented instructions, including these Terms, the Customer's use and configuration of the Service, and written support requests, unless UK law requires otherwise. We will tell the Customer if an instruction appears to breach applicable data protection law.
People and security: Anyone authorised to process Customer Personal Data is bound by confidentiality. We maintain appropriate technical and organisational security measures having regard to the nature of the processing and risk.
Assistance: Taking account of the nature of the processing and information available to us, we will reasonably assist the Customer with data subject requests, security obligations, personal data breach notifications, data protection impact assessments, and regulator consultations. We will notify the Customer without undue delay after becoming aware of a personal data breach affecting Customer Personal Data.
Sub-processors: The Customer gives general authorisation for us to use sub-processors to provide the Service. We require them by written contract to protect Customer Personal Data to a standard consistent with this Section and remain responsible for their processing as required by law. Processor categories are listed in the Privacy Policy. We will give reasonable notice of a material new sub-processor so the Customer can object on reasonable data protection grounds.
International transfers: Where we initiate a restricted transfer, we will use a lawful UK transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, and complete the required data protection assessment.
Return, deletion, and evidence: On termination, we will make Customer Data available for export as described above and then delete it, unless law requires retention. We will provide information reasonably necessary to demonstrate compliance with this Section and permit audits required by Article 28, subject to reasonable notice, confidentiality, security, and non-disruption requirements.

The Customer must ensure its instructions and use of the Service are lawful, provide required privacy information, respond as controller to data subjects, and not upload special-category or criminal-offence data unless it has a lawful basis and has agreed appropriate safeguards with us in writing.

7. Intellectual Property

cellbot's IP: The Service, including our software, design, prompts, workflows, documentation, branding, and cellbot-provided catalogue or pricebook content, is owned by Ampliflow Ltd or its licensors and protected by intellectual property laws. You may not copy, modify, or distribute any part of the Service except as these Terms allow.

Your content: You retain all rights to content you upload or create through the Service, including your logo, brand assets, custom widget configuration, and custom pricebook data.

8. AI-Generated Content

cellbot uses artificial intelligence to generate repair quotes, chat responses, and device assessments. While we strive for accuracy:

AI-generated quotes are based on your pricebook data — the AI never fabricates prices
AI responses may occasionally be inaccurate or incomplete — shop owners should review escalated conversations
You are responsible for verifying AI-generated content before relying on it for business decisions

AI output and third-party integrations may depend on Customer Data, configuration, and external services. They are tools to support staff, not professional, legal, financial, or technical advice, and do not replace the Customer's judgement or obligations to its own customers.

9. Payment Terms

Platform fees: Subscription fees are charged monthly to your payment method on file
Customer payments: Payments from your customers are processed by Stripe or Shopify Payments and transferred to your connected account, minus applicable processing fees
Failed payments: If a subscription payment fails, we will retry per Stripe's standard schedule. After retries are exhausted, your subscription is paused and Pro features are locked until payment is updated. Your data is preserved for 90 days
Refunds: If you are not satisfied within 14 days of your first paid subscription starting, email us from the address linked to your account for a full refund of that first subscription charge. We will return an approved refund to the original payment method. Beyond the 14-day window, refund requests are handled on a case-by-case basis. No refunds are provided for partial billing periods after the 14-day window. This contractual guarantee does not affect any mandatory statutory rights

10. Service Availability

We will provide the Service with reasonable skill and care. We aim to provide 99.9% uptime, but this is a service objective rather than a service-level guarantee. We may perform scheduled maintenance with advance notice where reasonably practicable. We are not liable for downtime caused by:

Third-party service outages (Stripe, Shopify, authentication providers, etc.)
Internet connectivity issues
Force majeure events

11. Limitation of Liability

To the maximum extent permitted by law:

Except for the express promises in these Terms, implied conditions, warranties, and other terms are excluded
Neither party is liable for indirect or consequential loss, or for loss of profit, revenue, anticipated savings, business opportunity, or goodwill
Our total aggregate liability arising out of or relating to the agreement is limited to the subscription fees you paid us in the 12 months immediately preceding the event giving rise to the claim
We are not liable for Customer Data, Customer instructions, third-party services, or decisions made using AI-assisted output, except to the extent directly caused by our breach of these Terms

Nothing in these terms excludes liability for death, personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited. Each party must take reasonable steps to mitigate its losses.

12. Termination

By you: You may cancel your subscription at any time from the dashboard settings. Cancellation normally takes effect at the end of the paid billing period. You may separately request account deletion.

By us: We may suspend or terminate your account if you breach these terms, create a security or legal risk, engage in abusive behaviour, or fail to pay subscription fees. We will provide reasonable notice and an opportunity to remedy a remediable breach where practicable, but may act immediately for an urgent security, legal, fraud, or abuse risk.

Effect of termination: Upon termination, your access to the dashboard will be revoked and your widget will stop functioning. Customer Data is retained for up to 30 days for export, then deleted from active systems, subject to legal retention duties and routine backup expiry. Terms intended by their nature to survive, including payment, confidentiality, intellectual property, data return or deletion, liability, and general terms, continue after termination.

13. Indemnification

The Customer will indemnify Ampliflow Ltd against third-party claims, damages, and reasonable costs to the extent arising from unlawful Customer Data, Customer instructions, the Customer's services or customer-facing terms, or the Customer's material breach of Sections 3, 5, or 6. We must notify the Customer promptly, allow it reasonable control of the defence and settlement, and provide reasonable cooperation. The Customer may not settle a claim in a way that admits liability for us or imposes obligations on us without our written consent.

14. Confidentiality

Each party may receive non-public business, technical, security, or commercial information from the other. The receiving party will protect it using reasonable care, use it only for the agreement, and disclose it only to people who need it and are bound by confidentiality. This does not cover information that is public without breach, already lawfully known, independently developed, or lawfully received from another source. A party may disclose information where required by law after giving notice where legally permitted.

15. Changes to These Terms or the Service

We may update these terms from time to time. We will notify registered shop owners of material changes via email at least 30 days before they take effect, unless a shorter period is reasonably required for law or urgent security. If you do not agree to a material change, you may cancel before it takes effect. Continued use after that date constitutes acceptance of the updated Terms. We may improve or change Service features, but will not materially reduce the core paid functionality during a current billing period without reasonable notice.

16. General

Neither party is liable for delay or failure caused by events beyond its reasonable control, except for payment obligations. The Customer may not assign the agreement without our written consent; we may assign it as part of a reorganisation, financing, or sale of all or substantially all of the relevant business, provided this does not materially reduce the Customer's rights.

These Terms and the applicable order are the entire agreement about the Service and replace earlier discussions on that subject. A delay in enforcing a right is not a waiver. If a provision is unenforceable, it will be adjusted only as much as necessary and the rest remains effective. Nothing creates a partnership, agency, or employment relationship. No person other than the parties has rights under the Contracts (Rights of Third Parties) Act 1999.

Notices must be in writing. We may send notices to the account email address, and you may send notices to the email or registered office in Section 18. Email notices are treated as received on the next business day unless a delivery failure is received.

17. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

18. Contact

For questions about these terms, contact us at:
hello@cellbot.chat
Ampliflow Ltd, 221 Haunch Lane, Birmingham, B13 0PJ, United Kingdom
Company number 16384356, registered in England and Wales