1. Acceptance of Terms

By accessing or using cellbot ("the Service"), you agree to be bound by these Terms of Service. If you do not agree, you may not use the Service. These terms apply to all users, including shop owners, staff members, and end customers who interact with the repair widget.

2. Service Description

cellbot is an AI-powered repair commerce platform that provides tech repair shops with:

An embeddable AI chat widget for customer-facing repair enquiries and bookings
A shop management dashboard for repair tracking and CRM
Integrated payment processing via Stripe and Shopify
Automated customer communications via SMS, WhatsApp, and email
Analytics, loyalty programmes, and marketing tools

3. Account Registration

To use cellbot as a shop owner, you must create an account through our secure authentication system. Each shop operates under a single organisation. You are responsible for:

Maintaining the security of your account credentials
All activity that occurs under your account
Ensuring that staff members you invite comply with these terms
Providing accurate and up-to-date business information

4. Subscription Tiers and Billing

cellbot offers the following subscription tiers:

Starter (£49/month) — full widget functionality, AI chat, and payment processing
Pro (£99/month) — CRM, analytics, inventory, multi-location support, and advanced integrations
Pro Plus (£199/month) — everything in Pro plus full pricebook access, trade-in engine, campaigns, and competitive benchmarks

Billing is processed monthly via Stripe. All prices are displayed in GBP unless otherwise stated. Prices exclude VAT where applicable.

You may upgrade or downgrade your tier at any time. Downgrades take effect at the end of the current billing cycle. No refunds are provided for partial billing periods.

5. Acceptable Use

You agree not to:

Use the Service for any illegal or unauthorised purpose
Attempt to reverse-engineer, decompile, or disassemble any part of the Service
Scrape, crawl, or harvest data from the Service without permission
Interfere with or disrupt the Service or its infrastructure
Impersonate another person or entity
Use the AI chat to generate harmful, misleading, or abusive content
Transmit viruses, malware, or other harmful code through the widget or API

6. Data Ownership

Your data: You (the shop owner) retain full ownership of your customer data, repair records, pricebook, and business information. cellbot processes this data on your behalf as a data processor under GDPR.

Data portability: You may export your data at any time. Upon account termination, we will make your data available for export for 30 days before deletion.

Anonymised data: We may use anonymised, aggregated data (with no personally identifiable information) for service improvement, competitive benchmarking features, and research purposes.

7. Intellectual Property

cellbot's IP: The Service, including its software, design, AI models, documentation, and branding, is owned by Ampliflow Ltd and protected by intellectual property laws. You may not copy, modify, or distribute any part of the Service.

Your content: You retain all rights to content you upload or create through the Service, including your logo, brand assets, custom widget configuration, and pricebook data.

8. AI-Generated Content

cellbot uses artificial intelligence to generate repair quotes, chat responses, and device assessments. While we strive for accuracy:

AI-generated quotes are based on your pricebook data — the AI never fabricates prices
AI responses may occasionally be inaccurate or incomplete — shop owners should review escalated conversations
You are responsible for verifying AI-generated content before relying on it for business decisions

9. Payment Terms

Platform fees: Subscription fees are charged monthly to your payment method on file
Customer payments: Payments from your customers are processed by Stripe or Shopify Payments and transferred to your connected account, minus applicable processing fees
Failed payments: If a subscription payment fails, we will retry per Stripe's standard schedule. After retries are exhausted, your subscription is paused and Pro features are locked until payment is updated. Your data is preserved for 90 days
Refunds: If you are not satisfied within 14 days of your first paid subscription, contact us for a full refund. Beyond the 14-day window, refund requests are handled on a case-by-case basis. No refunds are provided for partial billing periods after the 14-day window

10. Service Availability

We aim to provide 99.9% uptime but do not guarantee uninterrupted service. We may perform scheduled maintenance with advance notice. We are not liable for downtime caused by:

Third-party service outages (Stripe, Shopify, authentication providers, etc.)
Internet connectivity issues
Force majeure events

11. Limitation of Liability

To the maximum extent permitted by law:

cellbot is provided "as is" without warranties of any kind, express or implied
We are not liable for any indirect, incidental, special, consequential, or punitive damages
Our total liability is limited to the amount you paid us in the 12 months preceding the claim
We are not responsible for the accuracy of AI-generated content or decisions made based on it

Nothing in these terms excludes liability for death, personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

12. Termination

By you: You may cancel your subscription and delete your account at any time from the dashboard settings. Your data will remain available for export for 30 days after cancellation.

By us: We may suspend or terminate your account if you breach these terms, engage in abusive behaviour, or fail to pay subscription fees. We will provide reasonable notice where possible.

Effect of termination: Upon termination, your access to the dashboard will be revoked. Your widget will stop functioning. Data is retained for 30 days for export, then permanently deleted.

13. Indemnification

You agree to indemnify and hold harmless Ampliflow Ltd from any claims, damages, or expenses arising from your use of the Service, violation of these terms, or infringement of any third-party rights.

14. Changes to These Terms

We may update these terms from time to time. We will notify registered shop owners of material changes via email at least 30 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated terms.

15. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Contact

For questions about these terms, contact us at:
hello@cellbot.chat